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Important Lessons Small Businesses Should Know Concerning Content Marketing

Whether you’re a big or small business, content is content.

For my first liveblogged session at Content Marketing World, C.C. Chapman opened things up with a warning that this is 101 level content and to leave if you know what you’re doing. I think that’s a bit subjective, because the thing most companies suck at is the basics.

While the official CMI session title is: Transforming Your Small Business Into a Content Powerhouse, I’m going to make up my own for the purposes of this blog post:

17 Lessons About Content Marketing for Small Business

1. Whether you’re a big or small business, content is content. Many of the same rules apply. Content is essential for growing your company whether it’s a big brand or a mom and pop looking to expand.
2. If you’re not creating content on the web, you don’t exist.Consumers expect to find information about the things they need online and when they already know about a company, it’s even more important to provide useful content to answer questions.
3. (Content) Silver bullets don’t exist. Everyone is looking for a silver bullet content marketing solution. There are also a lot of people are trying to sell silver bullet solutions to small businesses. There is no such thing so be cautious.
4. Embrace that you’re a publisher. Have an editorial calendar so you know what you’re publishing next. Be strategic and plan it out.
5. Get your house in order. Make sure you have

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a website. Every social network is rented land and you’ll need somewhere to send people. Also have a social media presence – Facebook is a necessity.......


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