How to enjoy business success in this uncertain economy

As a glance at the news will confirm, these are very uncertain economic times. This means people are thinking a lot harder now, before they decide who they spend their money with. Money is a resource and when resources are low or we believe they are under threat, we use them very carefully.

Thankfully, when it comes to marketing and developing your business, we know what to do in times like these. Back in 2007, we saw 2 strategies widely used by small and medium sized business owners:
1.Some did nothing, hunkered down and hoped things would pick up, before they went broke. Hope is not a business strategy, and as we know, many sadly went out of business.
2.Others used the uncertainty as an opportunity to gain a disproportionate market share. They did this by developing a strategy that attracted those clients, who would have previously gone to the providers who were hunkering down and hoping...... more
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Krewe of Muses Inspires After Autistic Girl Bullied

11-year-old Emily Mueller loves the Krewe of Muses and the Mardi Gras parade in New Orleans and had been counting down the days to see them. But last week, as she waited with her mother, Amy Mueller, on the sidewalk, a group of teenagers or young adults, wielding cups of beer and cigarettes, got in front of them and cruelly ridiculed Emily, who is high-functioning autistic.
As Mueller wrote on her blog, someone spilled beer on Emily and her daughter’s hair was nearly set on fire by a cigarette. But the worst happened when one of the young men saw a patch on Emily’s coat that indicates she is autistic, so medical personnel can know this. The man referred to Emily with the r-word — right in front of her — and said that she was “making watching the parade a challenge.” Emily understood what was being said to her and, as Mueller painfully writes,...... more
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