Thivest2.com: 07 October 2012

13 October 2012

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Attract massively more clients, with these 3 powerful marketing tips

Produce better ROI with these marketing tips

By Jim Connolly

If you would like to see a dramatic increase in your sales or client acquisition, here are 3 areas to focus on along with some suggestions, to help you find the answers you need.

Here they are, in no particular order.

1. Why should someone hire you or buy from you, rather than one of your competitors?

Find the answer to this question and make it the cornerstone of your marketing message. It’s what sets you apart from the others. It’s what stops you having to sell, based on being the ‘cheapest’.
By the way, your answer can’t be ‘we try harder’ or ‘we offer the best customer service’. Your competitors already claim to offer that and it’s subjective. Your answer or answers must be based on something, which you can back up with facts.

2. How many of your clients or customers regularly recommend you, via a word of mouth referral?

If you are not seeing a steady flow of referrals from your existing clients, you must find out why and fix it. Find out who your most prolific referrers are and learn why they are so keen to tell the world about you. Then, share it with your other clients.

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12 October 2012

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The Changing Face of Multicultural Marketing

Are You Still Scared Of Social Media?

If you’re in the business of marketing to different cultures – and, in a way, aren’t we all? – when was the last time you took a look at how your marketing is focused?

For instance, with the continued rise in use of social networks, are you using this medium or are you still in the “scared of social media” camp?
If it’s the latter, where else are you spending your time and energy? Perhaps it’s time to revisit your plan and see how it shapes up next to the latests figures released about multicultural marketing.

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11 October 2012

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7 October 2012

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How to use RSS

Browsers with support for RSS report to you the availability of a feed when they 'see' the command on the page. For example, Firefox displays a colored icon, a pop-up Maxthon. Often sites have a small logo in the header or written, like rss or xml , to alert the service including those using a browser that does not support it.
In the presence of these signals, simply click (icon, the pop-up) to communicate the browser that you want to subscribe to the feed, that is, put it among their favorites. The browser then asks you to specify a name, you can choose freely like a normal bookmark. The site proposes a more and also provides the address ( URL ) of the feed. This information is technical and should not be changed.
The next step is for the browser to read the feed from the address specified. If there are no technical problems, the feed is added to the list of subscribed. Can be found and removed at any time.
Almost always, the instrument used to RSS, it is the browser, a plug-in or an aggregator, allows you to subscribe to feeds manually, even when not connected to the Internet without visiting its Web page. In this case you must provide the necessary information by hand, ie, site name and url of the feed. If the data are correct, the feed is added to the list of